The Rabid Gorilla Intention
- Rabid Gorilla is the most popular, profitable and influential media company operating in the world.
- It is completely employee owned and operated.
- Rabid Gorilla is recognized as a leading place to work due to its highly competitive compensation averaging 15%-25% above industry standards.
- Profits of the company are donated to charities dedicated to supporting the creative arts.
Inspiration:
Paul Newman, after becoming one the most popular (and talented) movie stars in the world, .. after becoming a race car driver (because he loved it).. After that.. He and a friend entered a salad dressing into a contest being judged by Martha Stewart. They won the contest with the recipe that we now know as Newman’s Own.
That was 1982 and Paul didn’t need the money. So, he set it up so that all of Newman’s Own after tax profits are donated to charity.